
In The
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Talking Brands: DUNGEONS & DRAGONS celebrates its 50th anniversary this year… What’s the secret to its longevity?
Celebrating 50 years of epic quests and legendary stories, DUNGEONS & DRAGONS is more than a game – it’s a foundational stone in the vast kingdom of role-playing games. This pioneering adventure didn’t just open a door to new realms; it conjured an entire universe, inspiring a multitude of RPGs that have followed in its footsteps. The “halo effect” of D&D has been profound, casting a radiant glow that has enlightened the entire genre, setting a gold standard for imagination, community, and storytelling.

How Small Companies Can Compete With Giants
Five Ways Small & Medium Sized Companies Can Compete with the Big Guys:
Welcome to the battleground of innovation, where David meets Goliath in the world of toy and game manufacturing! In an industry dominated by colossal corporations, small and medium-sized manufacturers often find themselves fighting an uphill battle. But fear not, for the sling and stone of today’s marketplace are creativity and collaboration. This article is not just a call to action; it’s a war cry for the underdogs in the toy world!

Building Bridges
In the dynamic world of toy and game invention, the relationship between independent inventors and toy companies serves as a pivotal driver of innovation and market growth. My extensive experience in the industry has reinforced the value of these partnerships, where the alignment of goals and a deep understanding of each other's strengths are fundamental.

2024 Mojo Nation 100 Most Influential People in Toys & Game Design
CELEBRATING THE 100 MOST INFLUENTIAL FIGURES WORKING IN TOY AND GAME DESIGN TODAY

“Innovation relies on bringing fresh voices into our community”
The Mojo Nation Interview: Lee Allentuck on inventors, inspiration and the importance of connecting people

Play Creators Awards 2023 finalists revealed
The Play Creators Awards celebrates designers and inventors in the toy and game community that have excelled over the last 12 months.

NEW GAMA BOARD MEMBERS ANNOUNCED
Lee Allentuck elected to The Game Manufacturers Association. GAMA has announced the results of the recent election held to elect members of the Board of Directors

Lee Allentuck Talks, Licensing, Games, and Toys on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Lee Allentuck to the show.

’22 Creative Factor Inventor Day Helps Businesses Form New Talent Connections
The Toy Association connected more than two dozen toy and game inventors and designers with leading toy companies during the virtual 2022 Creative Factor Inventor Day on March 4.

Inside Gameboard Play Creators Conference 2021
Diving into The Last Gameboard for this session looking at how it's set to bring innovation to the industry is Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd's Lee Allentuck chairing.

Melissa & Doug on Inventors, Licensing & the Future | Play Creators Conference 2021
In this panel session chaired by Raising Nerd's Lee Allentuck and featuring Melissa & Doug's David Henderson and Sofia Dumery, we dive into the company's approach to design, how it works with inventors and what goes into its collaborations with IP like Paw Patrol.

POP: Phygital Games: Enhancing The Game Board Experience
Phygital Games: Enhancing The Game Board Experience

The Last Gameboard’s Shail Mehta and Lee Allentuck on creating innovative tabletop experiences for brands
Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.

One Board. All Play.
Enter Gameboard, a new platform that creates a whole new way of playing tabletop games, board games and social games but with the familiarity and the comfort of a traditional physical game.

No Characters, No Vehicles, No Problem! Taking 'Left-Field' IP into Toys | Play Creators Conference
How do IP owners and licensing agents take 'left field' brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.

Lee Allentuck carves a new path to inspire the next generation, #becauseofhatch
A reflection on the meaning and lasting impact of HATCH from Lee Allentuck, Founder of Raising Nerd.

Podcast: The RizeGrindRepeat Podcast
Raising Nerd is Lee's tribute to them and their love for all things science and creative. Through Raising Nerd he's found a way to inspire his own kids as well as others to pursue their own passions.

Lee Allentuck Talks about the Nerd Industry
Every few years, a new trend seems to pop up. It’s just natural. I always encourage inventors to focus on a fun experience versus chasing trends. If it’s a great experience, it will do well. If it’s trendy, it will fizzle quickly.