No Characters, No Vehicles, No Problem! Taking 'Left-Field' IP into Toys | Play Creators Conference
Aug 30, 2020
How do IP owners and licensing agents take 'left field' brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.
The session is chaired by Start Licensing’s Ian Downes and features Eric Karp (SVP of Global Brand Licensing at BuzzFeed), Stephanie Freeman (Chief Brand Officer at TSBA Group) and Lee Allentuck (Principal at RN Branding & Licensing).
Watch the discussion at MojoNation.
This session forms part of Mojo Nation's Virtual Play Creators Conference. A big thanks to our sponsors:
The Toy Association: https://www.toyassociation.org
Wynne-Jones IP: https://www.wynne-jones.com
The Last Gameboard: https://lastgameboard.com
For more on the world of toy and game design, check us out at: https://mojo-nation.com.
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