THE PLAN A GROUP
Brand Marketing &
Innovation Consulting

30+ years of helping
established companies & startups
grow through brand strategy,
communications, licensing,
and partnerships.

Helping leaders cut through the noise and
grow with clarity, connection, and impact.

Brand Strategy & Positioning
Get to the heart of your mission and define the unique value you bring. Build a foundation that makes your brand understood, believed in, and chosen.

Communications & Engagement
Craft stories that inspire action. Align every channel—from boardroom to marketplace—so your voice is consistent, compelling, and impossible to ignore.

Partnerships & Licensing
Find partners that matter. From IP licensing to co-creation, I build collaborations that expand reach and open new revenue streams.

Innovation & Opportunity Scouting
Tap into a global network of inventors and creators. Surface ideas that fit your DNA and spark the kind of innovation that sticks—and scales.

Product & Experience Development
Take ideas from sketch to launch. Shape products and experiences that stand out, resonate, and create lasting impact.

Working across industries including toys & games, consumer goods, tech & telecom, sustainable nutrition, publishing, and more.

From global brands to ambitious startups, helping leaders cut through the noise and grow with clarity, partnerships, and bold ideas that stick.

Let's Connect

Lee Allentuck
Founder & Principal Consultant

Lee Allentuck is a strategist and connector who helps leaders unlock growth through clarity, creativity, and partnerships.

With more than 25 years at the intersection of brand strategy, communications, licensing, and innovation, he’s worked with global brands and ambitious startups alike, He’s helped established companies stay relevant and founders scale smarter.

Known for his collaborative, hands-on style and global network of inventors, designers, and creatives, Lee blends imagination with discipline to turn bold ideas into lasting impact.

Whether you’re scaling a brand or chasing traction as a founder, let’s explore how I can help.

Let's Connect

The Plan A Group Blog

  • "Collaborating with Lee is like catching lightning in a bottle – industry insight, vision, and a winning personality make every project a joy."

    David Yakos, Streamline Design
    Award-Winning Toy & Game Inventor

  • "Lee is an integral part of our product development strategy. He manages all of our inventor relationships, and actively contributes great ideas during pitch meetings. He’s a huge value add to our organization, and a great person to work with!"

    Jordan Willing
    Founder & CEO, Blue Marble Toys

  • “If innovation was Premier League football, [Lee] would be the top scout.”

    2024 Mojo Nation 100

  • "Lee is the missing piece to any innovation puzzle - connecting idea-makers and opportunity seekers with complete delivery of new product and brand solutions. Both sides of the table need him on their teams!"

    Fi Murray, Making Things Studio
    Award-Winning Toy & Game Inventor

  • "Lee brings an unmatched skillset to any marketing organization. From launching a new category to refining an established brand, his insights and thoughtful approach result in actionable strategies that deliver results.

    Brad Woods
    COO, VIZ Media

  • "Lee understands the bigger picture and is incredibly creative, strategic and passionate not only about his work, but finding solutions that add value for the end consumer."

    2024 Mojo Nation 100